The secluded town of Marfa, with its scorching temperatures and dry landscape, would probably be the last place one would associate with a luscious white floral fragrance. However, for Memo Paris this creative contrast turned out to be the perfect inspiration. “I loved the name Marfa even before going there and I was not disappointed - the landscape is as beautiful as the name,” says co-founder Clara Molloy.
After Les Echappées, Cuirs Nomades and Graines Vagabondes, the fragrance house has now inaugurated its fourth collection, Art Land, with Marfa, a concoction of orange blossom, tuberose and white musk. But how exactly does one recreate the olfactory landscape of a place almost devoid of all natural vegetation, save for the odd cactus? “We were looking for a ‘sand effect’ because of the desert, an element of softness. But we were also looking for heat, and for originality. This side would reflect the art part of Marfa,” Molloy explains.
Out of all the fragrance’s components, be mandarin, ylang ylang, agave or sandalwood, there is one in particular that takes center stage. “With the tuberose we found a flower that had sophistication and a different vibe than all the others,” she states. “You cannot hide a tuberose in a fragrance, it is always noticeable. I thought that was interesting because good art is also like that – it stands on its own.”
Seeing as this is the first scent in the Art Land range, it’s only natural to wonder what other fragrances Memo Paris has up its sleeve, to which Molloy simply responds, “I wish I knew! You cannot predict where and when inspiration comes. The collections are a way to stimulate our imagination, it is like changing the language you usually use, speaking French then Russian then Spanish…” No matter which language the house decides on next, it will be intriguing to see which cultural capital becomes the successor to this beautiful debut.
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