Tuesday, 18 March 2014
Unzipping the Universe for Dazed Digital
Since its inception in 2006 the ITS ACCESSORIES awards, organised in partnership with fastening manufacturer YKK, has been a champion of young and innovative design talent. Past winners of the competition’s YKK award (a €10,000 cash prize which sees finalists integrate the company’s fastenings into their product) have shown that a plethora of creative possibilities lie in between the zipper’s two seemingly simple rows of metal teeth, from Percy Lau’s horizon-enhancing eyewear, to Benjamin John Hall’s resurrection-exploring footwear and Laura Amstein’s graphically-moulded accessories.
In anticipation of this year’s awards, the latest creative to interpret YKK’s fastening object is filmmaker Justin Hantz, who has previously worked with the likes of Kool A.D. and Islands alongside creating films for brands including Hex and Alien NYC. The resulting clip can be best described as a psychedelic, action animation trip.
The zipper is utilised as an active portal on this visually-stimulating voyage, revealing one dimension of 3D effects and trippy optical illusions after another, each one more intense and kaleidoscopic than its predecessor. Prismatic colours, geometric shapes and swirling zips collide with intensely saturated clouds, free-floating Grecian columns and spiralling vortexes along the way, proving once again the infinite possibilities of creation that one humble fastening can bring.
View the full article here.