Check out my article on the NEWGEN initiative on the Twin Magazine blog here.
With a week’s worth of womenswear and menswear shows kicking off today, a new crop of fresh design talents will be making their London Fashion Week mark.
For this season, expect to see the collections of David Koma, Holly Fulton, J.JS Lee, J.W. Anderson, Michael van der Ham and Simone Rocha on the runway, as well as Christopher Raeburn, Thomas Tait, Nasir Mazhar, Sister by Sibling, Huishan Zhang, James Long, Lucas Nascimento, Tim Soar and Palmer//Harding presenting their unique designs in installations and exhibitions.
Helping them flourish in the fashion capital is the British Fashion Council’s NEWGEN initiative, founded in 1993 and sponsored by Topshop. The scheme offers young creatives a platform to showcase their designs at Somerset House, as well as offering financial and business support.
With past recipients including Alexander McQueen, Matthew Williamson, Christopher Kane, Mary Katrantzou and Meadham Kirchhoff, the future is looking more than bright for this next generation of fashion talent. After all, there’s nothing like a new kid on the block to shake things up.